01
Product design and user experience
Product design
& UX
Research, information architecture, flows and interface. Best where the domain is complicated and the product has been patched for years.
Hi there I am Kashif
Available from October
// Intro
I'm a Product Designer who turns complicated systems into products people actually use. I design them, and then I build them.
Websites, mobile apps, SaaS platforms and enterprise systems. I combine strategy, UX thinking and clean interface design to build products that hold up in the real world — not just in a case study.
View my workDesign, systems, and the build.
Product design
02
Scalable product foundations
Design
systems
Tokens, component libraries, documentation and governance — built so engineers actually adopt them, not so they look tidy in Figma.
03
Design directly into production
Design to
production
Custom WordPress and Shopify builds, and front-end development. No handoff gap, because I'm the one building it.
01
Product design and user experience
Product design
& UX
Research, information architecture, flows and interface. Best where the domain is complicated and the product has been patched for years.
02
Scalable product foundations
Design
systems
Tokens, component libraries, documentation and governance — built so engineers actually adopt them, not so they look tidy in Figma.
03
Design directly into production
Design to
production
Custom WordPress and Shopify builds, and front-end development. No handoff gap, because I'm the one building it.
03 What I'm good at
Sixteen years, three disciplines.
Design
- Product design
- UX research
- Information architecture
- Interaction & UI design
- Design systems
- Accessibility (WCAG)
- AI agent workflows
Build
- HTML, CSS, JavaScript
- WordPress themes
- Shopify
- Webflow
- Framer
- Wix
- Squarespace
Brand
- Identity & logo design
- Brand systems
- Art direction
- Typography
- Figma
- Adobe Creative Cloud
- Sketch
- WordPress
- Shopify
- GSAP
- Git
- ChatGPT
- Gemini
- Claude
- Cursor
Read the full breakdown of what I do, project by project, on the What I do page.
04 History
Where I've been.
-
Dec 2022 — Now
Senior SaaS Product Design Manager
Legendesk · Karachi, Pakistan
Lead design across a six-product browser-based workspace suite and own product management for Dino, DinoWork and the CRM/HRMS systems built in-house — increasingly shipped with AI-assisted development.
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May 2022 — Dec 2022
Visual Productivity Manager
rad. · Karachi, Pakistan
Defined visual hierarchy and wireframes, ran UX research into user journeys, and managed a team of brand, graphic and UI/UX designers.
-
Mar 2017 — Apr 2022
Senior Design Manager
Legendesk · Karachi, Pakistan
Ideated branding and rebranding concepts, and designed websites and apps from concept through wireframes to prototype alongside writers and developers.
-
May 2015 — Dec 2016
UI/UX Designer
Sky High Advertising · United Arab Emirates
Designed and developed website front-ends and led UI/UX for iPhone and Android apps, plus marketing and branding work.
-
Jan 2014 — Apr 2015
UI & UX Designer
iTap Studios · Karachi, Pakistan
Designed and developed website front-ends and led UI/UX design for iPhone and Android applications.
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Nov 2012 — Dec 2013
Creative Designer
Drumbeat Marketing Management · Dubai
Designed and developed website front-ends and produced marketing and branding work, including logo design and print media.
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Dec 2011 — Nov 2012
Graphic & Web Designer
Imagine Ex
Designed websites and brand-aligned Facebook pages, plus marketing and branding materials for clients.
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Apr 2009 — Nov 2011
Web & Graphics Designer
11thAgency
Where it started — designed and developed website front-ends, and marketing and branding materials including logo design and print media.
05 Portfolio
- 01 Barterrup Brand identity and website for an education and NGO-sector barter platform. Education & NGOWebsite, Branding
- 02 Formula of Kindness Full brand identity for a government and NGO-backed public initiative. Gov & NGOBranding
- 03 InnoTech Visuals Brand system and website for a technology company, rolled out across print and apparel. TechWebsite, Branding
- 04 JMI Broker Wireframes through to sitemap, dashboard and mobile app for a brokerage platform. BrokerageWebsite, App
06 Showreel
Two minutes of work.
Drop a video file or an embed link here
Placeholder. Give me an MP4 or a Vimeo/YouTube link and I'll wire it in — poster frame first, iframe only on click, so it costs nothing until played.
07 What they said
In their words.
He took our brokerage platform from a rough wireframe to a dashboard and app our brokers actually enjoy using. The kind of thinking that comes from understanding the workflow, not just the screens.
We launched the identity, the website and the social rollout on the same day, and every piece looked like it came from the same brand. That kind of coordination is rare.
The brand system he built for us still holds up campaign after campaign. Nothing feels bolted on — it's flexible in a way most identities aren't.
08 Got a project worth building?
If it needs explaining, it isn't finished.
design@imkashif.com↗
Replies within one working day.
Get in touch
Let's build something worth shipping.
Email me at design@imkashif.com.
Or find me on LinkedIn.
Tell me what you're building over the next few steps, then pick a time straight off my calendar — no back-and-forth over email to find a slot.
Got it — pick whatever time works for you.
Rather not book right now? You're covered either way — I already have your details and will follow up directly.