— What I do
I design systems, and the build.
Four things, really: I design products, I build the systems that keep them consistent, I take them into production myself, and I manage the people and process that make all of that ship on time.
01 Product design & UX
Research, information architecture, flows and interface — best where the domain is complicated and the product has been patched for years by well-meaning people without a system.
- UX research & design thinking
- Wireframing & prototyping
- Mobile application design
- Web design & web interface design
- Accessibility (WCAG)
02 Design systems
Tokens, component libraries, documentation and governance — built so engineers actually adopt them, not so they look tidy in Figma. Branding and visual identity live here too: a system is only as strong as the identity it carries.
- Design systems & component libraries
- Branding & visual identity
- Packaging design
- Design documentation & governance
03 Design to production
Custom WordPress, Webflow and Shopify builds, and front-end development — no handoff gap, because I'm the one building it. Increasingly, that includes AI-assisted development: Claude AI, ChatGPT and Cursor, used to prototype, build, QA and ship independently.
- WordPress, Webflow & Shopify builds
- Front-end development
- AI-assisted prototyping & shipping (Claude AI, ChatGPT, Cursor)
- Independently built InPayMe — a fintech digital wallet app — plus several education-space apps
04 Product & program management
Owning a product from requirements to shipped feature: leading and mentoring a team of designers, managing stakeholders and timelines, and keeping cross-functional work moving without losing design quality along the way.
- Product & project management
- Cross-functional team leadership
- Stakeholder management
- Team leadership & mentoring
- Process improvement
Get in touch
Let's build something worth shipping.
Email me at design@imkashif.com.
Or find me on LinkedIn.
Tell me what you're building over the next few steps, then pick a time straight off my calendar — no back-and-forth over email to find a slot.
Got it — pick whatever time works for you.
Rather not book right now? You're covered either way — I already have your details and will follow up directly.