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08 Case study

Medical Village

A healthcare brand. I designed the identity system — logo, colour, stationery, uniforms and signage — and the social media templates that carry it day to day.

Healthcare Branding Social Media
Medical Village cover

Medical Village needed a healthcare brand identity that reads as clean and trustworthy at the point of care, then had to survive contact with the real world — uniforms, signage, ID cards, stationery — not just a brand book.

Brand & Social

Healthcare identities are judged on trust before anything else, and that trust breaks down fast if the brand looks different on the door, on the uniform, and on the Instagram page.

I designed the full identity system — logo, icon, colour — and then applied it everywhere the brand actually lives day to day: staff uniforms, ID cards, stationery and a social media template system for ongoing content.

What I did

  • Brand identity — logo, icon, colour system
  • Stationery, ID cards & uniform application
  • Social media templates
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